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The establishment of 'The Woven Legacy' marks a pivotal moment in his career trajectory. His primary objective is to innovate and digitize the longstanding tradition of handcrafted rugs and carpets within his family. The primary aim of this fresh endeavor is to establish a robust foothold in the local market. This strategic pivot signifies a departure from the family's conventional export-driven strategy to a more localized and domestic-centric approach.
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